The Anambra State Signage and Advertisement Agency (ANSAA) has introduced a N50 million campaign fee for each of the 16 governorship candidates cleared by the Independent National Electoral Commission (INEC) for the November 8, 2025 election.
This move, announced as political campaigns officially begin, means the state government is expecting to collect N800 million in total.
The payment is a condition for obtaining a campaign permit from ANSAA, which is needed before candidates can carry out visual promotions or organize rallies.
The agency explained that the permit is part of efforts to maintain order during the campaign period, prevent disorderly use of public spaces, and protect infrastructure across the state.
The fee gives candidates permission to use posters, banners, branded vehicles, fliers, T-shirts, caps, and sound systems during their campaigns across all 21 local government areas in Anambra.
ANSAA also made it clear that campaign materials to be displayed outdoors must first be approved by the Advertising Regulatory Council of Nigeria (ARCON).
The agency warned that individuals, political parties, or support groups are not allowed to erect billboards or other advertising structures without following the proper process.
Only licensed professionals recognized by ARCON are permitted to manage such advertising tools in the state.
Political parties are advised to work only with approved advertising agencies to avoid sanctions or removal of unapproved campaign materials.
The agency reminded the public that it was set up by law in 2010 to manage advertising and signage across Anambra, and that any candidate who refuses to pay the required fee will face consequences.
All participating candidates have been notified of the new rule.
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